Partnership:

T-Mobile and Google

Description:

T-Mobile partnered with Google in a company wide effort to improve their celluar products and services for their users. 

The partnership entailed T-Mobile switching to Google messages as the default messaging app on all T-Mobile andriod phones, providing additional storage via the Google One Cloud service, and offering an expanded range of Google Pixel devices.

More notably, T-Mobile adopted YouTube TV (a google subsidary) as the default service for premium ilve tv. Previously, T-Mobile had their own premium live tv service called TVision. TVision was phased out for the more complete premium live TV package in YouTube TV.

T-Mobile customers recieved $10 off per month on YouTube TV as part of the partnership between T-Mobile and Google.

 

Partnership Opportunity:
T-Mobile/Communications
Partner/Category:
Google /Tech
Timing:
March 1st Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Discount / Special Offer / Promo Code
Other
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2021-04-02
Last Modified on:
2021-04-02
Companies Involved
Tuck

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