Partnership:

TALLADEGA NIGHTS: THE BALLAD OF RICKY BOBBY and Puma

Description:
Sony Pictures Entertainment and Puma partnered to promote the theatrical release of TALLADEGA NIGHTS: THE BALLAD OF RICKY BOBBY. Consumers had a chance to win the Race to Rock sweepstakes by entering at puma.com. One grand prize package included a racing jacket used in the film, four pairs of Puma shoes, one Sony Walkman, movie poster, Talladega Nights hat and Talladega Nights koozie. Second prize winners won a movie poster, hat, koozie, and croakie. The sweepstakes began August 1 and ended August 18, 2006.
Partnership Opportunity:
TALLADEGA NIGHTS: THE BALLAD OF RICKY BOBBY/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Puma /Fashion
Timing:
August 3rd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-08-08
Companies Involved
Sony Pictures Entertainment
Tuck

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