Get ready to feed your nostalgia and turn your sushi dinner into a digital pet adventure! Kura Sushi USA Inc., the nation’s largest brand of revolving sushi restaurants, is partnering with Bandai Namco Entertainment America., to keep hearts full with a limited-time Tamagotchi Bikkura Pon dining experience that celebrates the iconic brand’s 30th anniversary featuring exclusive sushi plates and capsule prizes at Kura Revolving Sushi Bar locations from May 1 through Jun. 23.

Sushi Almost Too Cute to Eat:

Look out for these adorable sushi plates on the revolving sushi bar under the Mr. Fresh sushi lids sporting adorable Tamagotchi® character decals!

• Mametchi’s Tamago Tempura: Kura specialty rice between tamago, wrapped in dried seaweed, lightly coated in tempura batter and finished with a touch of mayonnaise.


• Kuchipatchi’s Matcha Beef Roll: American wagyu and cream cheese wrapped in dried seaweed and Kura specialty rice, topped with avocado, matcha mayo, and sesame


• Memetchi’s Salmon Shrimp Crunchy Donut: Shrimp and salmon atop Kura specialty rice, finished with a drizzle of yuzu cream sauce and a crispy panko

Pixel-perfect Capsule Prizes:

30-year fans and new caretakers can enjoy eight collectibles that bring Mametchi, Kuchipatchi, Memetchi, Mimitchi, Youngmametchi, and more, out of the Tamagotchi world and into the Bikkura Pon prize machine. Prizes include playful bubble stickers, holographic changing can badges that shift designs faster than a digital pet’s mood, and ultra-handy microfiber cloths that are perfect for keeping your original handheld Tamagotchi® smudge-free. Kura Revolving Sushi Bar guests will receive a single randomized Tamagotchi x Kura Sushi Bikkura Pon capsule prize after consuming sushi plates – 15, 25, then every 15 plates thereafter. Capsule prizes will be available for individual purchase in-restaurant, online at order.KuraSushi.com, and DoorDash, except for the rare 30th Anniversary changing can badge.*

Exclusive Kura Sushi Rewards offer:

Kura Sushi Rewards members will receive a collaborative Tamagotchi x Kura Sushi chopsticks case set with their $85 minimum in-restaurant order starting May 6, while supplies last.**

“We’re taking ‘play with your food’ to a new level and are excited to create an immersive dining experience for our guests that feels as rewarding as caring for a Tamagotchi and watching them ‘evolve,’ only with more sushi and less mess to cleanup in order to earn a capsule prize,” said Newton Hoang, Vice President of Marketing at Kura Sushi USA, Inc.

“We’re excited to partner with Kura Sushi to enhance the already fun dining experience they provide their loyal customers with Tamagotchi, the beloved digital pet who has created fond memories for fans across generations,” said Karim Farghaly, SVP of Business Innovation and Licensing at Bandai Namco Entertainment America Inc. “This is the second time Bandai Namco and Kura have come together to create a memorable collaboration, which shows the value of our partnership and the cross-section of fans we share and want to engage with our brands.”

Kura Sushi’s proprietary Bikkura Pon prize platform, an integral part of the brand’s innovative dining experience, is powered by plate count and adds an element of surprise and excitement to every visit. With more than 600 million plates served in the U.S., the program remains a fan favorite.

For more information about the Tamagotchi x Kura Sushi Bikkura Pon collaboration visit KuraSushi.com, and fans can follow along on Kura Sushi’s Instagram and enter a giveaway inspired by the pixelated adventure on May 15, rules apply. This giveaway is also not sponsored, administered, or otherwise affiliated with Bandai Namco Entertainment America Inc. and its affiliates (collectively, “BNE”)