Partnership:

Tan France and San Pelligrino

Description:

San Pellegrino teamed with Netflix Queer Eye star Tan France to promote eating local. The partnership centered around a month long program that created easy ways for people to support their local restaurants.

Every week, Tan France would release a new BINGO style board with different themes and challenges. One week the theme was "food around the world"with challeneges such as "Sushi and Pizza in the Same Day". To participate in the challenge, all people had to do was take a picture of them eating local food that corresponded with a BINGO square and post it to social media platforms with the hashtags #SupportRestaurants # Promotion and by taggins @sanpelligrino_us.

Consumers will have one week to capture photos for the various BINGO squares. Up to five of those posts will trigger a $1 contribution from S.Pellegrino to the James Beard Foundation Food and Beverage Investment Fund for Black and Indigenous Americans, up to a total of $50,000 over the course of the four weeks. The fund provides grants to businesses in the food and beverage industry that are majority-owned by Black or Indigenous Individuals.

 

Partnership Opportunity:
Tan France/Fashion
Partner/Category:
San Pelligrino /Dining
Timing:
February 1st Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Other
Media Elements:
Celebrity Appearance / Endorsement
Direct Marketing
Email
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2021-02-16
Last Modified on:
2021-02-17
Companies Involved
Tuck

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