Partnership:

TANGLED and Pantene

Description:

Walt Disney Studios and Pantene teamed up to promote the theatrical release of Disney`s 50th full-length animated feature, TANGLED, and to raise awareness of Pantene`s Beautiful lengths campaign. The Pantene Beautiful Lengths Campaign asks young women and men to make "the kindest cut of all" by growing out their hair to then cut and donate to the program to then be turned into real-hair wigs for women fighting cancer. Rapunzel’s 70 feet of hair in the movie served as inspiration for Pantene by inspiring families to give back, and teaching children the value of supporting a cause for social good. The partnership included a television spot and dedicated website and ran during Q4, 2010.

Partnership Opportunity:
TANGLED/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Pantene /Health & Beauty
Timing:
November 4th Quarter 2010
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Tuck

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