Partnership:

Tanqueray and House of Gucci

Description:

In celebration of Ridley Scott's House of Gucci film, Tanqueray London Dry Gin unveiled a campaign starring its very own classic cocktail: The Tanqueray Martini with a Twist. MGM's HOUSE OF GUCCI film directed by Ridley Scott, debuted in theaters nationally on November 24, 2021. Scott's incredible narrative told the story of the world-renowned fashion house, which is perfectly suited for dazzling cocktail moments, with the pinnacle being a perfect martini made with Tanqueray London Dry Gin.

In an enticing first-meeting scene between the film's two main characters, viewers are given an up-close look at Maurizio Gucci crafting a Tanqueray Martini. The martini is shaken using Tanqueray London Dry, served up in a vintage coupe martini glass and garnished with a lemon twist. The scene is a pivotal moment in the film as it introduced the two protagonists and their destined love affair to come, brought together with a simple Tanqueray Martini with a Twist.

The co-promotion of Tanqueray X House of Gucci will include :15 and :30 second digital vignettes that will be featured in Vogue, GQ, Entertainment Weekly and on Tanqueray social channels leading up to the House of Gucci theatrical release.


Partnership Opportunity:
Tanqueray/Beverages
Partner/Category:
House of Gucci /Theatrical
Timing:
November 4th Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Online
Product Placement
Social Media
TV Spot
Created On:
2021-11-23
Last Modified on:
2021-11-29
Companies Involved
Tuck

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