Partnership:

TAYLOR SWIFT and California Milk Processor Board

Description:
Universal Music Group and Body by Milk teamed up to promote TAYLOR SWIFT with the Celeb Reporter Contest. Contestants entered either online at http://www.bodybymilk.com/taylor/celebreportercontest.php by filling out an entry form and uploading a 4 minute video asking TAYLOR SWIFT 3 questions or by mailing in an entry form and hard copy of a 4 minute video asking 3 questions. There were 10 Finalists chosen by judges to have the most creative and original questions that had their questions answered by TAYLOR SWIFT on http://www.bodybymilk.com. There was one Grand Prize winner who won an acoustic guitar autographed by TAYLOR SWIFT. The contest ran from October 28, 2008 through December 18, 2008. The promotion was advertised with Body By Milk print campaign.
Partnership Opportunity:
TAYLOR SWIFT/Music
Company:
Universal Music Group And Brands
Partner/Category:
California Milk Processor Board /CPG
Timing:
November 4th Quarter 2008
Target:
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-05
Tuck

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