Partnership:

Taylor Swift and Chip Ganassi Racing

Description:

Tony Kanaan was in his second season with Chip Ganassi Racing when Tony Kanaan's car featured a Taylor Swift paint scheme in the Detroit Belle Isle Grand Prix.  This move was part of a joint promotion with Swift's label - Big Machine Records who is the "official entertainment partner" of Chip Ganassi Racing.  The paint scheme was used to promote one of Swift's upcoming albums.    

Partnership Opportunity:
Taylor Swift/Music
Partner/Category:
Chip Ganassi Racing /Sporting Goods
Timing:
May 2015
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-08-03
Companies Involved
Tuck

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