Partnership:

TAYLOR SWIFT and Papa John's

Description:

Universal Music Group along with Big Machine Records partnered with Papa John`s for the release of TAYLOR SWIFT`S new album, RED. Papa John`s hosted a premium deal including 25& off an item at menu price when they purchased online at papajohns.com/taylorswift and used promotion code "25RED". Customers also had the ability to purchase TAYLOR SWIFT`S new album and a large one-topping pizza for $22 beginning October 22, 2012. Customers could also sample TAYLOR SWIFT`S latest music video on "Papa`s Pizza Party Playlist" and shop for merchandise. Promotional components of the partnership included a customized large pizza box, in-store point-of-purchase elements and a page on the Papa John`s website that featured TAYLOR`S image from the RED CD cover. RED released in stores October 22, 2012.

Partnership Opportunity:
TAYLOR SWIFT/Music
Company:
Universal Music Group And Brands
Partner/Category:
Papa John's /Dining
Timing:
October 4th Quarter 2012
Target:
Female
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Tuck

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