Partnership:

Taylor Swift and Subway Restaurants

Description:

Taylor Swift together with Subway Restaurants and Diet Coke have partnered to promote TAYLOR SWIFT with a campaign titled the #Meet Taylor Promotion 

The promotion kicks off October 1st 2014 and gives 31 fans the chance to win paid trips to meet Taylor Swift on her 2015 concert tour. The contest involves purchasing a limited-edition, Swift-branded Diet Coke cup that will include a specially-marked code to enter the #MeetTaylor contest on www.subway.com or the Subway Freshbuzz App.

The contest entry will run through November 15, for U.S. residents only, aged 13 or older, with grand prizes of a trip for two that includes airfare, hotel, transportation, $500, concert tickets and meet-and-greet passes.

Partnership Opportunity:
Taylor Swift /Beverages
Company:
Universal Music Group And Brands
Partner/Category:
Subway Restaurants /Dining
Timing:
October 2014
Target:
Female
Teens
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-10-07
Tuck

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