Partnership:

Taylor Swift and Target

Description:
Big Machine Label Group and Target teamed up to celebrate the album release of Taylor Swift. The partnership included bundles of the album paired with one of two collectible magazines created by Swift herself. The magazines contained bonus content unique to each volume, including poetry written by Taylor, personal photos, paintings, handwritten lyrics & more. The special edition album bundles were available exclusively at Target.
Partnership Opportunity:
Taylor Swift/Music
Company:
Big Machine Label Group
Partner/Category:
Target /Retail
Timing:
November 4th Quarter 2017
Target:
Female
Tweens
Teens
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
Online
Signage
Social Media
TV Spot

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2017-12-07
Companies Involved
Big Machine Label Group
Tuck

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