Partnership:

TAYLOR SWIFT and Verizon Wireless

Description:

Universal Music Group and Verizon Wireless teamed up to promote Taylor Swift. Verizon Wireless was a sponsor of Taylor Swift''s 2009 Fearless Tour and the sponsorship included hosting a micro site at www.taylorswiftconcerts.com. Verizon held text-to-win sweepstakes for tickets to various shows as well as a sweepstakes to have Taylor perform at the winner''s high school. The site also allowed fans to download music, ring tones and ringback tones. Verizon provided priority access through a VIP mobile ticketing entrance to Verizon customers at her concerts. Verizon also gave fans the ability to make themselves look as if they are singing next to Swift via green-screen videos. The promotion ran throughout her Summer 2009 US tour.

Partnership Opportunity:
TAYLOR SWIFT/Music
Company:
Universal Music Group For Brands
Partner/Category:
Verizon Wireless /Communications
Timing:
2nd Quarter 2009
Target:
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-27
Tuck

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