Partnership:

TED and AXE Body Spray

Description:

Universal Pictures teamed up with Axe for the theatrical release of TED. Axe released a TV Spot with their hair care products and TED. Also, Axe featured the TED teddy bear on their website with information on how to have "teddy bear hair" like TED. TED released in theaters July 13, 2012. http://www.theaxeeffect.com/#/axe-campaigns/ted

Partnership Opportunity:
TED/Theatrical
Company:
Universal Pictures
Partner/Category:
AXE Body Spray /Health & Beauty
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Tuck

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