Partnership:

TED LASSO and Barbie

Description:

Mattel and Warner Bros. unveiled a new lineup of Barbie dolls, featuring three beloved characters from the Apple TV+ sports comedy TED LASSO.

The TED LASSO x Barbie Collection (available now at the Mattel shop) was headlined by Ted himself, the upbeat soccer coach played by Jason Sudeikis on screen. The doll version captured his signature mustache and AFC Richmond tracksuit, with accessories including aviator sunglasses, a whistle, and a soccer ball. But where are his delicious homemade biscuits?

As for AFC Richmond owner Rebecca, portrayed on the show by Hannah Waddingham, she always looks chic, even in doll form. Her Barbie sported a champagne satin blouse, black slacks, and sleek stilettos. And of course her look wouldn't be complete without a stylish handbag.

Finally, the diminutive version of Juno Temple's Keeley gave Stereotypical Barbie a run for her money with her bright pink midi dress, golden heels, black faux-fur cape, and high ponytail.

Partnership Opportunity:
TED LASSO/Television
Company:
Mattel
Partner/Category:
Barbie /Toys
Timing:
October 4th Quarter 2023
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
Media Elements:
Online
Social Media
Created On:
2023-10-30
Last Modified on:
2023-10-30
Companies Involved
Monika E
Monika E Associate Marketing Manager Mattel
Tuck

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