Partnership:

TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM and XBOX

Description:

Finally, a controller arrived to satisfy that primal desire: Microsoft’s new pizza-scented Xbox controller had a built-in diffuser in the back that created lovely pizza fumes for an enterprising gamer to enjoy.

The controller was a promotional item for the Teenage Mutant Ninja Turtles: Mutant Mayhem, a Paramount Pictures movie that hit theaters in August 2023. Mutant Mayhem was a vibrant take on the titular turtles, and the cast included big names like Hannibal Buress as Genghis Frog, John Cena as Rocksteady, Jackie Chan as Splinter, Ice Cube as Superfly, Post Malone as Ray Fillet, Seth Rogen as Bebop, Paul Rudd as Mondo Gecko, and Maya Rudolph as Cynthia Utrom. The film was co-directed by Jeff Rowe and Kyle Spears, a director and storyboard artist on The Mitchells vs. The Machines. 

The controllers were given away through a sweepstakes — fans needed to follow Xbox Game Pass on Twitter and retweet the account’s sweepstakes tweet to win one. 

Partnership Opportunity:
TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM/Theatrical
Company:
Paramount Pictures
Partner/Category:
XBOX /Gaming & Esports
Timing:
July 3rd Quarter 2023
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2023-08-02
Last Modified on:
2023-08-10
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