Tennis Channel partnered with Aperol Spritz to launch its "Summer in the Cities" tournament campaign. As part of its commitment to lifestyle programming, Tennis Channel's popular show, Second Serve, featured Aperol Spritz brand ambassador Mike Capoferri on their Fast Channel T2 to demonstrate the art of creating the perfect summer cocktail.

The live segment showcased Tennis Channel's dedication to incorporating lifestyle topics such as food, fashion, fitness and travel into live programming. VP of Brand Partnerships Neil Roberts expressed enthusiasm, stating, "We eagerly anticipate featuring more exciting brands in the upcoming months."