Description:
Tennis Channel partnered with Topco's Basket and Bushel for a second time to celebrate the Cincinnati Open. A sweepstakes gave fans a chance to win a tennis vacation running August 12-19, supported by in-store POP, digital elements, on-air mentions, and athlete participation.
Partnership Category:
Television
Company:
Partner/Category:
Basket and Bushel /CPG
Timing:
August 3rd Quarter 2024
Target:
Male
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Branded Content
Contest / Sweepstakes
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Contest / Sweepstakes
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
TV Spot
Online
Social Media
TV Spot
Created On:
2024-08-06
Last Modified on:
2025-06-18
Companies Involved
Neil R
VP Marketing and Brand Partnerships
Tennis Channel 
Megan G
Senior Integrated Marketing Manager
Topco
Jenny A
Senior Director, Brand & Marketing
Topco
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