Partnership:

Tennis Channel and Topco

Description:
From the court to the kitchen, Topco's Culinary Tours is partnering with the Tennis Channel and Roland Garros Paris to bring viewers French-inspired recipes to enjoy during the French Open. Tune in to the Tennis Channel to watch the French Open May 26th-June 9th. Culinary Tours takes shoppers on a flavorful adventure as it brings high-end cheeses, olives, pastas and more to U.S. supermarkets, with every product connected to a culture, cuisine, recipe or story. From in-store POP, to a live on-camera cooking segment, to online French-inspired recipes, tennis fans can feel like they’re watching a fifth set courtside on Chatrier—all without the trip.  
Partnership Category:
Television
Company:
Tennis Channel
Partner/Category:
Topco /CPG
Timing:
2nd Quarter 2024
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Product Demonstrations / Sampling
Media Elements:
Online
Social Media
TV Spot
Created On:
2024-05-28
Last Modified on:
2024-05-30
Companies Involved
Chat

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