Partnership:

TERMINATOR GENISYS and Big Red

Description:

Paramount Pictures and Big Red partnered to support the July 2015 theatrical release of TERMINATOR GENISYS.

Beginning on May 18th, TERMINATOR GENISYS fans could get excited for a "Deliciously Different" taste: Limited-edition Big Red and Big Red Zero products featuring the movie's main characters, including Sarah Connor (Emilia Clarke) and the T-800 and T-1000 Terminators. Select markets also saw the Big Red Vintage Reset, a TERMINATOR GENISYS-inspired version of Retro Big Red, which was made with pure cane sugar. The Big Red Vintage Reset was only available for a limited time and came packaged in an exclusive 16-ounce aluminum can, a first-time offering for any Big Red flavor within the brand's 78-year history.

To promote the partnership on social media, Big Red teamed up with Dubsmash, the popular video messaging app, to host the Big Red #Dubinator contest, which began June 6th at BigRed.com/Terminator. The contest awarded one participant with an exclusive Terminator experience that included a behind-the-scenes tour of Paramount Pictures Studios and a meet-and-greet with members of the TERMINATOR GENISYS production team.

Dubsmash, which has been downloaded more than 20 million times since its Nov. 2014 launch, allows users to record "selfie videos" while lipsyncing to popular audio clips – like TERMINATOR GENISYS quotes – and then sharing the video on social media. Additionally, Big Red and TERMINATOR GENISYS fans could win exclusive, co-branded merchandise via the online sweepstakes at BigRed.com/Terminator.

Partnership Opportunity:
TERMINATOR GENISYS/Theatrical
Company:
Paramount Pictures
Partner/Category:
Big Red /Beverages
Timing:
May 2015
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-06-30
Companies Involved
Tuck

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