Partnership:

TERMINATOR GENISYS and Red Robin

Description:

Paramount Pictures partnered with Red Robin for the theatrical release of TERMINATOR GENISYS. The partnership included a “Genisys Burger” or a signature “Blue Haze” cocktail in promotion of the film. Additionally Red Robin offered a promotion that allowed guests to receive a free ticket to the film upon purchasing a $25 limited edition Red Robin gift card. Red Robin launched a social media campaign called “Burger and a movie” to promote the different offerings. The Red Robin and Terminator Genisys special menu and “Burger and a Movie” promotion lasted until August 23rd.

Partnership Opportunity:
TERMINATOR GENISYS/Theatrical
Company:
Paramount Pictures
Partner/Category:
Red Robin /Dining
Timing:
July 3rd Quarter 2015
Target:
Male
Teens
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-07-13
Companies Involved
Tuck

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