Paramount Pictures and Schwarzkopf Professional partnered to celebrate the release of TERMINATOR GENISYS with a free giveaway with purchase. When fans bought OSiS+ Mess Up texture matt gum, they were given a free Survival Kit that included OSiS+ Mess Up - 3.4 oz., mini light stick, waterproof matches, compass, plastic whistle, wire saw, comb, 5-way pocket tool and a savings coupon for TERMINATOR GENISYS on Blu-ray™! The gift with purchase ran during winter of 2015 and was promoted via P.O.P displays, online and via social media.