Partnership:

TGI Fridays and Uber

Description:

TGI Fridays partnered with Uber for a nationwide promotion in which the restaurant funded an Uber Vouchers program for its customers.

The partnership consisted of TGI Fridays backing Uber Vouchers, a program that pays for Uber rides to and from restaurants, for its customers. 

Uber featured TGI Fridays on its app, providing a marketing channel for voucher codes, with TGI Fridays provided backend funding (with a distance limit) for a mutually beneficial partnership.

Partnership Opportunity:
TGI Fridays/Dining
Company:
T.G.I Friday’s
Partner/Category:
Uber /App
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Premiums / Giveaways
Other
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-19
Companies Involved
T.G.I Friday’s
Tuck

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