Partnership:

THE 40 YEAR OLD VIRGIN and HairM

Description:

Universal Pictures and HairM teamed up to promote the theatrical release of THE 40-YEAR OLD VIRGIN. Anyone who watched Everybody Loves Raymond on KPDX had a chance during each episode to see a code word that they could enter on www.kpdx.com to enter for a chance to win one of five screening passes to "HE 40-YEAR OLD VIRGIN. Daily winners were pooled into a drawing for a free pampered King Package from HairM including King's Cut, Royal Hand Treatment, Spa Foot Tune Up and a 55 minute Full Body Massage. The sweepstakes began August 8, 2005 and ended August 12, 2005.

Partnership Opportunity:
THE 40 YEAR OLD VIRGIN/Theatrical
Company:
Universal Pictures
Partner/Category:
HairM /Health & Beauty
Timing:
August 3rd Quarter
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-08
Companies Involved
Tuck

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