Partnership:

The Addams Family 2 and Kellogg's

Description:

MGM partnered with Kellogg's to celebrate the release of THE ADDAMS FAMILY 2.

The partnership consisted of MGM collaborating with Kellogg's to promote THE ADDAMS FAMILY 2 on boxes of various Kellogg's cereal.

The on-pack promotion brought ADDAMS FAMILY characters onto Kellogg's cereal boxes. The Kellogg's cereals included in the promotion were Apple Jacks, Frosted flakes, Froot Loops, Rice Krispie Treats and Pop-Tarts Bites. Each box was adorned with a different ADDAMS FAMILY character ahead of the film's release.

Partnership Opportunity:
The Addams Family 2/Theatrical
Partner/Category:
Kellogg's /CPG
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-08-17
Last Modified on:
2021-08-17
Companies Involved
George L
George L President Cakewalk Entertainment
Tuck

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