Partnership:

The Addams Family 2 and Progressive Insurance

Description:

MGM Studios partnered with Progressive Insurance to celebrate the theatrical release of THE ADDAMS FAMILY 2. 

To celebrate the release of the newest Addams Family movie, Progressive's famous employee, Flo, pays the Addams Family a visit at their home in a new commercial. Flo and her colleagues help the family by sliding coasters under beverages to protect furniture and extinguishing Pugsley's bundle of dynamite before he can blow up Wednesday. 

The theme of the TV Spot is to show that Progressive is there for their customers 24/7 and Progressive's "protection is so good its scary." 

Partnership Opportunity:
The Addams Family 2/Theatrical
Company:
MGM
Partner/Category:
Progressive Insurance /Financial & Insurance
Timing:
September 3rd Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2021-09-22
Last Modified on:
2021-09-22
Companies Involved
MGM
George L
George L President Cakewalk Entertainment
Tuck

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