Partnership:

The Addams Family and Hershey's

Description:

MGM partnered with Hershey's to celebrate the release of THE ADDAMS FAMILY movie.

Consumers who bought specially-marked Hershey Halloween candy revived a free Fandango movie ticket to see THE ADDAMS FAMILY movie. To receive the movie ticket, consumers had first to take a photo of their receipt and then upload the image at promo.hersheys.com/halloween. Consumers would then receive a Fandango Promo Code valid for one (1) movie ticket. 

Additionally, fans could visit hersheys.com/promotions.addamsfamily to play games, create crafts, or take a quiz inspired by the movie. 

Partnership Opportunity:
The Addams Family/Theatrical
Company:
MGM
Partner/Category:
Hershey's /CPG
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Premiums / Giveaways
On Pack
Premiums / Giveaways
Media Elements:
Micro site
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-10-10
Companies Involved
MGM
Tyler T
Tyler T VP, Studio Relations Fandango
Tuck

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