Paramount Pictures teamed up with Purina to promote the theatrical release of THE ADVENTURES OF TINTIN. Game Pieces could be found inside specially-marked packages of Purina Little Bites Dog Food and Purina Dog Chow brand Dog Food Complete & Balanced, available starting on August 28, 2011. Consumers could rub off the shaded area of the Game Piece to reveal whether they had won a prize. Prizes included a trip for two (2) on a 8 day/7 night Mediterranean cruise, a 3D home theatre system, and other retail prizes. Prize claims must have been postmarked by May 31, 2012 and received by June 13, 2012.