Partnership:

The Alienist: Angel of Darkness and Bergdorf Goodman

Description:

TNT partnered with New York department store Bergdorf Goodman to promote the new season of their series, THE ALIENIST: ANGEL OF DARKNESS.

The partnership consisted of Bergdorf Goodman curating a line of accessories and clothing items inspired by the series. THE ALIENIST collection included shoes, lipsticks, purses and more. It was available online at Bergdorf Goodman's website.

In addition to the curated collection, Bergdorf Goodman created a window display at its brick-and-mortar location promoting THE ALIENIST.

Partnership Opportunity:
The Alienist: Angel of Darkness/Television
Company:
TNT
Partner/Category:
Bergdorf Goodman /Retail
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Collectible
In-Store / Retail
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-07-20
Companies Involved
TNT
Tuck

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