Description:
CBS, Travelocity and General Motors partnered to promote the television series THE AMAZING RACE on CBS. GMC was featured as a prize in one of the races. GMC also created a "GMC Presents Amazing Achievements" sweepstakes where viewers can vote weekly online for amazing achievements by teams. Each vote was an entry to win a 20,000 Travelocity vacation. The sweepstakes began November 8, 2005 and ended December 31, 2005.
Partnership Opportunity:
THE AMAZING RACE/Television
Partner/Category:
General Motors /Automotive
Timing:
November 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-12-14
Companies Involved
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