Partnership:

THE AMAZING RACE and Gillette

Description:
CBS and The Gillette Company partnered to promote THE AMAZING RACE. Included on specially marked packages of Duracell batteries was an AMAZING RACE-themed Adventure Kit. The kit which was shaped like a Duracell battery comprised of 4 tools: compass, mirror, dry compartment and whistle. The partnership created a FSI in the Sunday newspaper which also included $1.00 off a pack of batteries. The Adventure Kits were available while supplies lasted.
Partnership Opportunity:
THE AMAZING RACE/Television
Partner/Category:
Gillette /Health & Beauty
Timing:
January 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-03-21
Companies Involved
Tuck

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