CBS and The Gillette Company partnered to promote THE AMAZING RACE. Included on specially marked packages of Duracell batteries was an AMAZING RACE-themed Adventure Kit. The kit which was shaped like a Duracell battery comprised of 4 tools: compass, mirror, dry compartment and whistle. The partnership created a FSI in the Sunday newspaper which also included $1.00 off a pack of batteries. The Adventure Kits were available while supplies lasted.