Description:
CBS and Travelocity teamed up to promote the television show, THE AMAZING RACE with the 'Amazing Adventure Sweepstakes'. The grand prize included a trip for two to Las Vegas which included three nights accomodations at the Venetian Hotel, two helicopter ride tickets, tickets to see the Blue Man Group, and an all access pass to popular establishments. To enter, consumers logged on to Travelocity.com. In addition to the sweepstakes, Travelocity was a featured sponsor throughout the season. The sweepstakes ran from March 1, 2005 and ran through May 24, 2005.
Partnership Opportunity:
THE AMAZING RACE/Television
Partner/Category:
Travelocity /Online
Timing:
March 1st Quarter 2005
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-05-05
Companies Involved
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