Partnership:

THE AMAZING SPIDER-MAN 2 and Kellogg's

Description:

Kellogg's and Sony Pictures partnered to promote the theatrical release of THE AMAZING SPIDER-MAN 2 with a instant-win sweepstakes. Fans looked for specially marked Rice Krispies Treats, Keebler Cookies and Cheez-its to find special offer codes. Lucky users had the chance to win prizes like a TV, a tablet and one grand prize winner won a all-expenses-paid trip to New York City. https://www.kelloggsfamilyrewards.com/en_US/promotions/spider-man-2-instant-win-a-trip-to-nyc/how.html

Partnership Opportunity:
THE AMAZING SPIDER-MAN 2/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Kellogg's /CPG
Timing:
April 2nd Quarter 2014
Target:
Male
Female
Teens
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2015-11-24
Companies Involved
Sony Pictures Entertainment
Tuck

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