Partnership:

THE AMAZING SPIDER-MAN and Maui Jim

Description:

Sony Pictures Entertainment teamed up with Maui Jim for the theatrical release of THE AMAZING SPIDER-MAN. Maui Jim has issued a limited edition of polarized shades, called the Kekoa. The sunglasses have a lightweight Red Web Grilamid frame and lenses with webbed mirroring. The glasses come with a custom-branded case and storage pouch, also decorated in keeping with the hero of the new film. THE AMAZING SPIDER-MAN released in theaters July 3, 2012. http://latimesblogs.latimes.com/alltherage/2012/07/-sunglasses-inspired-by-amazing-spider-man-guard-against-glare-.html

Partnership Opportunity:
THE AMAZING SPIDER-MAN/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Maui Jim /Fashion
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
On Pack
POP Display / End Cap / Shelf-Talker
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Sony Pictures Entertainment
Tuck

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