Partnership:

THE AMAZING SPIDER-MAN and Skippy Peanut Butter

Description:

Sony Pictures Entertainment partnered with Skippy for the Blu-Ray/DVD release of THE AMAZING SPIDER-MAN. Skippy gave away a coupon with an instant $4 savings on THE AMAZING SPIDER-MAN Blu-ray/DVD combo pack when consumers purchase any variety of Skippy natural peanut butter. Additionally, 2 million jars of the product labeled with the film were available at more than 25,000 retail locations. THE AMAZING SPIDER-MAN released on Blu-Ray/DVD November 5, 2012. http://www.homemediamagazine.com/sony-pictures/amazing-spider-man-marketing-full-swing-28743

Partnership Opportunity:
THE AMAZING SPIDER-MAN/Home Entertainment
Company:
Sony Pictures Home Entertainment
Partner/Category:
Skippy Peanut Butter /CPG
Timing:
November 4th Quarter 2012
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Sony Pictures Home Entertainment
Tuck

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