Sony Pictures Entertainment partnered with Skippy for the Blu-Ray/DVD release of THE AMAZING SPIDER-MAN. Skippy gave away a coupon with an instant $4 savings on THE AMAZING SPIDER-MAN Blu-ray/DVD combo pack when consumers purchase any variety of Skippy natural peanut butter. Additionally, 2 million jars of the product labeled with the film were available at more than 25,000 retail locations. THE AMAZING SPIDER-MAN released on Blu-Ray/DVD November 5, 2012. http://www.homemediamagazine.com/sony-pictures/amazing-spider-man-marketing-full-swing-28743