Partnership:

THE AMAZING SPIDER-MAN and Stand Up To Cancer

Description:

Sony Pictures Entertainment teamed up with Stand Up To Cancer for the theatrical release of THE AMAZING SPIDER-MAN. The promotion featured a line of special co-branded t-shirts. The exclusive new designs featured both the iconic THE AMAZING SPIDER-MAN artwork and hero messaging encouraging everyone to take action against the disease. The co-branded t-shirts also feature Stand Up To Cancer`s signature upward arrows logo with slogans such as, "Be Amazing, Stand Up To Cancer." The full line of tees, in youth`s, men`s and women`s sizes, were available for purchase online at with proceeds benefiting SU2C. http://www.standup2cancer.org/node/5118

Partnership Opportunity:
THE AMAZING SPIDER-MAN/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Stand Up To Cancer /Non-Profit Organizations
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Sony Pictures Entertainment
Tuck

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