Description:
Sony Pictures and Rovio Entertainment partnered with the Ad Council for a promotion celebrating the release of THE ANGRY BIRDS MOVIE 2.
The partnership consisted of a series of PSAs encouraging girls to engage with STEM using characters and footage from THE ANGRY BIRDS MOVIE 2.
THE PSAs featured a young bird named Silver who was the smartest engineer at the Avian Academy using her STEM expertise to help save Bird and Pig Island. The PSAs directed viewers to @SheCanSTEM on Instagram which had resources for girls interested in STEM.
Partnership Opportunity:
The Angry Birds Movie 2/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Ad Council /Non-Profit Organizations
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Female
Tweens
Teens
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Sony Pictures Entertainment
Pekka K
Program Manager, The Angry Birds Movie 3
Rovio Entertainment 
Earl S
Membership Coordinator
Pending Update
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