Description:
Sony Pictures and Rovio Entertainment partnered with the United Nations for a promotion ahead of the theatrical release of THE ANGRY BIRDS MOVIE 2.
THE ANGRY BIRDS MOVIE 2 teamed with the United Nations in support of its ActNow campaign for citizen action on climate change. The Angry Birds brand had previously teamed with the UN and UN Foundation in 2016 for the #AngryBirdsHappyPlanet partnership.
The campaign featured the voice cast of THE ANGRY BIRDS MOVIE 2 encouraging citizens to track everyday actions that can making a difference using the UN's online climate action tool, the ActNow Bot.
Partnership Opportunity:
The Angry Birds Movie 2/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
United Nations /Non-Profit Organizations
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Other
Other
Media Elements:
Mobile
Online
Signage
Social Media
Other
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Sony Pictures Entertainment
Pekka K
Program Manager, The Angry Birds Movie 3
Rovio Entertainment 
Earl S
Membership Coordinator
Pending Update
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