Partnership:

THE ANT BULLY and Jelly Belly

Description:
Warner Bros. Pictures and Jelly Belly partnered to promote the theatrical release of THE ANT BULLY. Jelly Belly released Sweet Rocks, the 20-flavor assortment included Jelly Belly favorites such as Watermelon and Very Cherry, mixed with movie inspired flavors of Ant Hill, Alka Root(a favorite ant food) Packages came in 1.6 oz packages in a 24ct display with images from the film.
Partnership Opportunity:
THE ANT BULLY/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Jelly Belly /CPG
Timing:
July 3rd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-05-31
Companies Involved
Tuck

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