Partnership:

THE APPRENTICE and General Motors

Description:
General Motors and The NBC Agency teamed up to promote the television series, THE APPRENTICE. On an episode of THE APPRENTICE, each team had to create a marketing brochure for the 2006 Pontiac Solstice. The team who created the most compelling brochure, judged by Pontiac executives, won. THE APPRENTICE episode aired April 14, 2005.
Partnership Opportunity:
THE APPRENTICE/Television
Partner/Category:
General Motors /Automotive
Timing:
April 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-04-20
Companies Involved
Tuck

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