Partnership:

THE APPRENTICE: MARTHA STEWART and Procter & Gamble

Description:
The NBC Agency and Procter & Gamble partnered to promote the television series THE APPRENTICE: MARTHA STEWART. Advertised as an FSI on the Sunday paper was an invitation to watch the show. The Tide To Go pen, an instant stain remover, was featured on an episode of the show. In addition to the show's mention, the FSI included a 50 cent coupon off the product. The coupon expired December 31, 2005.
Partnership Opportunity:
THE APPRENTICE: MARTHA STEWART/Television
Partner/Category:
Procter & Gamble /Health & Beauty
Timing:
4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-11-14
Companies Involved
Tuck

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