Description:
Marvel Entertainment teamed up with Acura to promote the theatrical release of THE AVENGERS. Acura hosted a special advanced screening of the film and the NSX model was featured in the film. Acura also featured an online game allowing players to choose a specific model of Acura and play a game with elements from the film. Lastly, a TV spot was released promoting both Acura and THE AVENGERS. The NSX model released in 2015. THE AVENGERS released in theaters May 4, 2012. http://acuraconnected.com/tag/acura-avengers/
Partnership Opportunity:
THE AVENGERS/Theatrical
Company:
Marvel Studios
Partner/Category:
Acura /Automotive
Timing:
May 2nd Quarter 2012
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Marvel Studios
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