Partnership:

THE AVENGERS and Colantotte

Description:

Marvel Entertainment partnered with Colantotte for the home video release of THE AVENGERS. Colantotte created a special micro site/landing page for the film. Colantotte created a special product for the film and worn by the main character Tony Stark. This product was known as the Magtitan NEO Legend. The packaging for the product was customized with THE AVENGERS photos and characters. Also on the Colantotte website, was special THE AVENGERS themed games and content. THE AVENGERS released on Blu-Ray/DVD September 25, 2012. http://marvel.com/avengers_movie/

Partnership Opportunity:
THE AVENGERS/Home Entertainment
Company:
Marvel Entertainment
Partner/Category:
Colantotte /Health & Beauty
Timing:
September 3rd Quarter 2012
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Marvel Entertainment
Tuck

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