Partnership:

THE AVENGERS and Dr. Pepper/Seven Up, Inc.

Description:
Marvel Entertainment partnered with Dr Pepper for the film THE AVENGERS. Dr Pepper held an AVENGERS Xbox Program. To enter, contestants had to visit http://www.drpepper.com/promotions/avengers/contest/ and enter the code found under specially marked Dr Pepper, Diet Dr Pepper, Dr Pepper Cherry and Diet Dr Pepper Cherry bottles. One grand prize winner was selected and received a 4GB Xbox 360 Console. The sweepstakes ran from April 2, 2012 through June 30, 2012. THE AVENGERS released in theaters May 4, 2012.
Partnership Opportunity:
THE AVENGERS/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Dr. Pepper/Seven Up, Inc. /CPG
Timing:
May 2nd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Marvel Entertainment
Tuck

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