Partnership:

THE AVENGERS and Hershey

Description:

Marvel Entertainment partnered with Hershey`s for the film THE AVENGERS. Hershey`s offered a Hershey`s Saves The Day Giveaway. To enter, contestants had to visit www.hersheys.com/avengers and enter a code found on a mailed certificate to find out if they were a winner. 100 Grand Prize winners received 1 Marvel 5-Film Set DVD that contained: IRON MAN, IRON MAN 2, THOR, CAPTAIN AMERICA: THE FIRST AVENGER and THE INCREDIBLE HULK. 10,000First Prizes winners received 1 Super Hero/HERSHEY`S T-Shirt. 10,000 Second Prizes winners received 1 code redeemable for $8.00 off admission at participating movie theaters. Two Million Third Prizes winners received access to ten Marvel AVENGERS Classic Digital Comics online. Lastly, two million Fourth Prizes winners received 1 code providing access to an exclusive HERSHEY`S branded Marvel poster. The promotion ran from March 16, 2012 through September 30, 2012. THE AVENGERS released in theaters may 4, 2012.

Partnership Opportunity:
THE AVENGERS/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Hershey /CPG
Timing:
May 2nd Quarter 2012
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Marvel Entertainment
Tuck

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