Partnership:

THE AVENGERS and Walmart

Description:
Marvel Entertainment teamed up with Walmart for the theatrical release of THE AVENGERS. Walmart customers received access to a Super Hero Augmented Reality game that could be downloaded as an app on their iPhone or Android devices for free. The Super Hero Augmented Reality Game was available on April 26, 2012.THE AVENGERS released in theaters on May 4, 2012. http://see.walmart.com/TheAvengers/ http://finance.yahoo.com/news/walmart-joins-forces-marvels-avengers-040100943.html
Partnership Opportunity:
THE AVENGERS/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Walmart /Retail
Timing:
May 2nd Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Marvel Entertainment
Tuck

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