Partnership:

THE AVIATOR and Max Factor

Description:

Max Factor announced a licensing agreement with Miramax to promote two new Max Factor products in conjunction with the release of the upcoming Miramax film The Aviator. Max Factor will support the partnership with print advertising, beginning in January 2005, featuring the film, Morag Ross and Max Factor’s newest products Colour Perfection and Lash Lift. In-store, the brand will showcase Morag Ross and key art from the movie via retail displays. Additionally, the brand will distribute beauty tips to recreate The Aviator’s classic Hollywood looks by Morag Ross along with product coupons to consumers in-store.

Partnership Opportunity:
THE AVIATOR/Theatrical
Partner/Category:
Max Factor /Health & Beauty
Timing:
July 3rd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Tuck

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