Description:
Disney ABC partnered with Popsugar and YouTube TV to promote the 16th season of THE BACHELORETTE.
The partnership consisted of Popsugar collaborating with YouTube TV and ABC to put on a live event celebrating the television series. The event took place on October 13, 2020 at The Grove in Los Angeles. The event consisted of two hundred guests parking their cars and overlooking the shopping center as a DJ performed and they participated in BACHELORETTE trivia.
Partnership Opportunity:
The Bachelorette/Television
Company:
Partner/Category:
Popsugar | YouTube TV /Online
Timing:
October 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-10-06
Companies Involved
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