Partnership:

THE BAD GUYS 2 and Boys & Girls Clubs of America

Description:
As DreamWorks Animation’s The Bad Guys 2 arrives in theaters on August 1, Boys & Girls Clubs of America is teaming up with the film and the acclaimed animation studio for the first time to inspire The Bad Guys to “Do Good,” instilling positive character, leadership and service values within the next generation.

This summer, The Bad Guys 2 will kick off a “Do Good” challenge for Club kids, helping them expand their character and leadership skills by performing and documenting meaningful acts of service within their communities while cultivating empathy, creativity and teamwork.

To further highlight the importance of doing good in communities nationwide, DreamWorks Animation has created a co-branded public-service announcement with Boys & Girls Clubs of America that will play throughout the summer ahead of The Bad Guys 2 movie release in theatres.

“Boys & Girls Clubs are places where good happens every day – places where young people open the door to supportive environments and opportunities that help them thrive,” says Chad Hartman, National Vice President of Corporate Partnerships & Growth. “Being chosen for this partnership with DreamWorks Animation’s The Bad Guys 2is a tremendous honor, and we’re energized to inspire, empower and encourage moviegoers to join us in creating positive change in their communities as they head to their local theatres this summer.”

According to a 2024 survey from Boys & Girls Clubs of America, 85 percent of Club members say they have done things to help people in their community, while 86 percent feel they can stand up for what they think is right, even if their friends disagree.

Boys & Girls Club programs help youth become responsible, caring citizens, develop leadership skills and gain opportunities for planning, decision-making and contributing to the community.

The Bad Guys film franchise, launched in 2022, is based on the blockbuster best-selling book series by Aaron Blabey about a crackerjack crew of criminal outlaws who decide to become good guys instead. In the new action-packed chapter, the now-reformed Bad Guys find themselves hijacked into a high-stakes, globe-trotting heist, masterminded by a new team of criminals they never saw coming: The Bad Girls.

How You, Too, Can “Do Good”, with The Bad Guys 2:



  • In a campaign that kicked off in January with Fandango, the nation’s leading online movie ticketer, moviegoers are invited to round up their ticket purchases via fandango.com or in the mobile app in support of Boys & Girls Clubs of America. Funds raised will aid Boys & Girls Clubs of America’s overall mission and provide thousands of Club kids free access to moviegoing, including seeing The Bad Guys 2in theaters this summer

  • Help a young person find a Boys & Girls Club near them and become connected with more opportunities to do good.

  • Plus, adults can do good too! Join the thousands of everyday superheroes who volunteer to make a difference in their community.


To learn more about this partnership, visit bgca/badguys2.
Partnership Opportunity:
THE BAD GUYS 2/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Boys & Girls Clubs of America /Non-Profit Organizations
Timing:
June 2nd Quarter 2025
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
Event / Activation / Experiential
Other
Media Elements:
Micro site
Mobile
Online
Other
Social Media
Sponsorship
TV Spot
Created On:
2025-06-12
Last Modified on:
2025-08-05
Companies Involved
Boys & Girls Clubs of America
Boys & Girls Clubs of America
Mike H
Mike H Senior Director, Partnership Marketing Universal Pictures
Christopher W
Christopher W Manager, Domestic Film Partnerships Universal Pictures
Tuck

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