Description:
Universal Pictures and DreamWorks Animation partnered with mobile banking app Dave to promote the theatrical release of THE BAD GUYS 2. The partnership featured a custom co-branded :30 spot, titled "THE BAD GUYS 2: WHEN LIFE HAPPENS."
Partnership Opportunity:
THE BAD GUYS 2/Theatrical
Company:
Partner/Category:
Dave App /Financial & Insurance
Timing:
July 3rd Quarter 2025
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Media Elements:
Email
Online
Social Media
TV Spot
Online
Social Media
TV Spot
Created On:
2025-08-04
Last Modified on:
2025-08-04
Companies Involved
Mike H
Senior Director, Partnership Marketing
Universal Pictures 
Jill B
EVP, Global Partnership Marketing
Universal Pictures
Lou H
VP, Domestic Partnership Marketing
Universal Pictures
Christopher W
Manager, Domestic Film Partnerships
Universal Pictures
Jason M
Vice President of Creative in Global Partnership Marketing
Universal Pictures
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