Goorin Bros., the iconic American hatmaker, has partnered with DreamWorks Animation and NBCUniversal to release a limited-edition headwear collection celebrating the upcoming animated film The Bad Guys 2, debuting in theaters August 1.

The exclusive capsule features the film’s beloved characters—Wolf, Snake, Shark, Piranha, and Webs—reimagined in Goorin’s signature trucker hat silhouette. Designed with bold patch graphics and character-driven flair, the collection brings the playful chaos of The Bad Guys 2 into street-ready fashion.

Available in both adult and kids’ sizes, the collection retails between $35 and $40 and is offered online at goorin.com and in select Goorin Bros. retail stores. Each style is produced in limited quantities and is expected to sell quickly.

Timed to coincide with the theatrical release of The Bad Guys 2, the collaboration merges film and fashion, creating a collectible moment for fans of all ages. Promotional efforts span digital and social media activations, exclusive merchandise drops, and cross-branded content between Goorin Bros. and the film’s marketing channels.

The campaign encourages fans to “stay tuned,” teasing the possibility of a sequel drop in line with the movie’s themes of mischief and unexpected twists.